What’s Page Speed?
Page speed is often confused with “site speed,” that’s in fact the page speed for any sample of page views on a website. Page speed could be referred to either in “page load time” (the time it requires to completely show the content on a particular page) or “time to first byte” (just how long it will take for your browser to get the first byte of information coming from the web server).
You could look at your page speed using Google’s PageSpeed Insights. It is easy to access PageSpeed Insights at https://developers.google.com/speed/pagespeed/insights/. You could enter the URL there and after a few seconds the tool will return a page with some results regarding your website’s performance. Towards the top, you will see a general score, that is an average of numerous factors.
SEO Best Practices
Google uses its algorithm to rank pages. And research has revealed that Google may be particularly calculating time to first byte as when it points to page speed. Additionally, a slow page speed implies that search engines could crawl less pages utilizing their allocated crawl budget, and this can adversely affect the indexation.
Here are a few of the numerous ways to boost your page speed:
Simply by optimizing the code (such as eliminating spaces, commas, as well as other needless characters), you could significantly boost your page speed. Additionally eliminate code comments, formatting, as well as unwanted code. Google suggests making use of CSSNano and UglifyJS.
Every time a page redirects to a different page, your guest encounters more time awaiting the HTTP request-response cycle to finish. For instance, when your mobile redirect pattern appears like this: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” every one of these 2 extra redirects can make your page load slower.
Leverage Browser Caching
Boost Server Response Time
Your server response time is influenced by the quantity of traffic you get, the resources every page utilizes, the software your server utilizes, as well as the hosting solution you employ. To boost your server response time, search for performance bottlenecks such as slow database queries, slow routing, or perhaps a lack of sufficient storage and resolve them. The perfect server response time is less than 200ms.
Utilize a Content Distribution Network
Content distribution networks (CDNs), also known as content delivery networks, are networks of web servers which are utilized to distribute the load of delivering information. Basically, duplicates of your website are kept at multiple, geographically varied data centers in order that users have quicker and much more reliable access to your website.
Make sure that your pictures aren’t any bigger than they should be, that they’re in the correct file format (PNGs are usually better for graphics with less than sixteen colors while JPEGs are usually better for pictures) and they are compressed for the web.